Allow Us To Control Your Personal or Business Brand With Our ORM Services
Our online reputation management service (ORM) will help you control the reputation of your personal or business brand through the pages that rank on the brand’s search term. From celebrities to businesses, we’ve worked with a wide array of brands with great success.
Here are a few of our happy clients, from national industry leaders to local businesses:
Your online reputation creates a vital first impression, shaping how you or your business are viewed on the internet. Therefore, if you have some negative press, no matter how small it is, it may cost you in the long run.
This is where online reputation management becomes a crucial part of your branding, and at Webspection, we have a number of methods to control your online reputation.
From speaking to Google management directly (as shown in the image with John Mu and Danny Sullivan) to removing web pages from Google itself, there are many ways to solve negative press about your brand.
However, there are only certain types of content that can be removed from Google. Therefore, we utilise other methods to control your reputation if we can’t get it removed. In a nutshell, this involves pushing any negative press to page 2 and beyond, so when a user searches for your personal or business brand, all they see is positive press.
Through the success of improving the reputation of many online brands, we decided to make ORM (Online Reputation Management) a service of ours, and it has been very popular. From celebrities (not quite Tom Cruise, but celebrities nevertheless) to local businesses, we’ve dealt with all types of negative press. Below is an indication of what’s involved with our ORM service:
Depending on the nature of the content, we may be able to request a takedown of the web page(s) that you require. Whether it’s confidential or private information, normally, we are able to get these removed entirely from Google.
With a number of connections at Google (i.e. through social media, as shown above), we can speak to them directly about content that we need removed. Although they can’t do anything on the spot, they will usually pass the information on to the relevant team.
Speaking to the webmasters of the sites that have web pages you want removed can sometimes be successful. When posed with a Google removal request or a trade-off, they usually pay attention to our polite request without too much fuss.
If we are unable to remove the web page, the next step is to hide it from users. The way to do this is to rank “positive” news for keywords that trigger the particular page to show. On top of this, if you haven’t already, we would create all the entities possible for your brand, as these can be really effective at pushing the negative web page(s) down the rankings.
Not everyone has the time to continually check Google (and other search engines) for mentions of their brand, and we completely understand this. Therefore, by popular demand, we created a service where we check for mentions on a daily basis. This is made possible by checking all keyword variations using exact and broad match operators and, of course, searching for the latest results.
What do we get asked most regarding our online reputation management services?
While we can’t guarantee the removal of all negative content, we can significantly mitigate its impact through strategic SEO, content creation, and negotiation with site administrators.
We use advanced tools and techniques to track mentions of your brand across forums, review sites, blogs, and news articles. This continuous monitoring helps us identify and address potential issues quickly.
We provide continuous monitoring, regular updates, and proactive strategies to maintain a positive online presence. This includes ongoing content creation and SEO optimisation.
Unlike other services we offer, ORM is very difficult to price. This is because some clients may need to promote their brands in major publications to push negative web pages down in the rankings. However, as a guideline, prices start from £350 + VAT per month, but many factors come into play, such as the cost of publication on other sites, removal requests from other webmasters, and much more.
Telephone: 07415 049382
Email: hello@webspection.co.uk
Webspection Ltd, 95 Cathedral Road, Cardiff, CF11 9PG
Mon - Fri: 7am - 5:00pm
