Google’s New Mobile First Indexing
Unless you have been living under a rock for the last few years, you will understand the importance of a good mobile experience. More people are searching from smartphones than ever before and Google are now starting to change up their algorithms.
Over a year ago, Google indicated changes will be occurring soon with regards to mobile indexing. 1 year later and Google have bumped this topic and given a checklist for webmasters to ensure they are complying. These include:
- Ensuring mobile and desktop have the same high quality content and structured data
- Meta Data are the same on both
- Server speeds are adequate to handle increased crawl rates
- Hreflang links on separate mobile URL’s
We strongly recommend reading Google’s latest blog post for full details and what to expect.
Not Ranking In Mobile SERPs
Mobile First Indexing is in the early stages with Google undergoing tests. It will be a big process with many webmasters being told of problems via the Search Console, which will not be good for your Google Rankings.
We are currently working with a very large client that has suffered a large ranking drop. Straight away we spotted mobile results within the desktop SERP’s and completely different content on the mobile website to the desktop site. This is a big “no no” in Google’s eyes and we are providing SEO Services to regain the rankings it deserves.
Nailing the technical mobile SEO first from page speed to indexing are quick wins. The majority of mobile searches will be made on mobile data, meaning if your site takes over 5 seconds to load on a fast WiFi connection, it will not be any better using mobile data.
Should Webmasters Be Worried
Mobile First Indexing is nothing to be scared of and if you are not complying, it is not too hard to fix. Ensuring you are using a responsive design that loads quick and contains the same content on mobile to desktop should be safe from a ranking drop.
If you are a webmaster of a site that is not even mobile responsive or contains mobile website in the desktop SERP’s, now is the time for a redesign. Mobile First Indexing is coming if you like it or not.