Google Image SEO – Big Opportunity
If you think an image will not benefit your SEO campaign, you are wrong. Image SEO is big business and can attract lots of new leads depending on your niche.
Google (and other search engines) will often display image results above the usual search results for certain queries, that can result in more users visiting your website.
For example, when typing into Google “red clothes cardiff“, you will see “Images for red clothes cardiff” near the top of the search results, as shown below:
I Already Know About Alt and Title Tags
Alt and Title tags are the basics when it comes to Image SEO and it is already well documented. This is the problem, everyone else also knows about Alt and Title tags. Therefore, if you want the to get the tops spots, you will need to go the extra mile to achieve it.
How do you go the “extra mile”? Here is a small list for to get your image to the tops of the search results:
- Basic on page – Alt and Title tags
- Keywords within the file name
- GEO coordinates within image properties
- Links to image from external sources
- Syndicate the image on various sites
And many more methods.
Bad Image SEO Techniques
As with normal on page SEO, there are methods to abide and methods to avoid. The most common mistake I see on client sites is keyword stuffing and duplicate tags.
For those wondering what keyword stuffing is, using red clothes, an example may be “best buy red clothes cheap sale discount”. When completing Alt and Title tags, stick to plain English and focus on one keyword.
Another major fail is where they have the perfect Alt and Title tags but they have duplicated it on the same page multiple times. Google HATES this and you are missing out on targeting multiple other keywords.
Image SEO Case Study
In order to provide the proof in the pudding, I will provide a small case study with an easy keyword.
I have already targeted “Best SEO Agency in Cardiff” that ranks at the top position in Google images but lets try something different.
Below is an images of the Smartest Person in Cardiff.
Of course it is not, that is just the founder of WebSpection however this image will rank number 1 for this search term because of good image SEO.
Below are some further advanced options you can apply within the physical image properties before you upload to WordPress. This gives the image that extra edge within the image search rankings, particularly in the local area.
It is also a good idea to submit an image sitemap file to Google to index the image quicker.
As promised, below is the results from this small image SEO case study. It took less than 4 days (as shown from the tag on the image) from publishing this article and the latest sitemap for the successful result.
Jokes aside from the case study keyword. If you were to target keywords that users of Google will be searching for in images, you could receive a massive boost in visitors or leads.
Although not related to Image Search Results itself, optimizing your images for your website is hugely important for your overall SEO. The main culprit for poor optimization is where a large image is used resulting in a large file size. Add multiple images like this, the page load time will impact your on page SEO massively. Other factors to consider for image optimization are:
- Correct file type .JPG, .PNG, .GIF etc
- Compress images but not too much
- Dimensions of the image for its intended location
- Aspect ratios for both desktop and mobile
- Relevancy and placement within web page