What Keywords Should You Target With Google AdWords?
For small to medium sized businesses, return on investment (ROI) is crucial. Many will spend thousands on Google AdWord Campaigns but not get as many leads back as they thought. The most common “wastage” that we see on our new clients current AdWords campaign is…
The Importance of CTR
Click Through Rate is used by many marketers in terms of the success of a campaign. In terms for PPC, the higher the CTR, the more success your campaign has been. You can also measure the Click Through Rate of organic search results in which…