New Website SEO Case Study
Any new website will not rank page 1 for competitive keywords?in Google straight away. Ignore all the so called “SEO Experts” that claim they can do this, its not possible. There are techniques to boost your site quickly using tactics that are not friendly with…
Google Image SEO – Big Opportunity
If you think an image will not benefit your SEO campaign, you are wrong. Image SEO is big business and can attract lots of new leads depending on your niche. Google (and other search engines) will often display image results above the usual search results?for…
What Keywords Should You Target With Google AdWords?
For small to medium sized businesses, return on investment (ROI) is crucial. Many will spend thousands on Google AdWord Campaigns but not get as many leads back as they thought. The most common “wastage” that we see on our new clients current AdWords campaign is…
Why Small Businesses Should Use Facebook Advertising
Most businesses will understand the power of social media these days, but many?business owners are still clueless about the power of Facebook Advertising. The Ads that run through Facebook are the same PPC methods as the most known ads such as Google AdWords. Pay Per…
Why You Should Be Checking Google Updates
As you will probably know, Google update their algorithms and features constantly to improve their usability for their users. One of their latest articles is one that I find slightly worrying yet brilliant at the same time! Type into Google “Cow Sound” and you will…
Stick to White Hat SEO Methods
White Hat Search Engine Optimization techniques are strongly recommended. These are methods approved and will not receive penalties by Google for not following guidelines. Taking the risk and going for Black Hat SEO will indeed give you a ranking boost but its a risky method….
Recovering From a Google Penalty
A Google Penalty can turn your successful business from a profitable online success to a failed project. If you have suffered a penalty, don’t lose all hope and give up. Taking the correct steps can lift the penalty and get you back on track. A…
The Importance of CTR
Click Through Rate is used by many marketers in terms of the success of a campaign. In terms for PPC, the higher the CTR, the more success your campaign has been. You can also measure the Click Through Rate of organic search results in which…